Growing up in Alaska taught me to push my limits early on—whether I was braving freezing temperatures, racing motorcycles professionally, or starting my own businesses. I’ve always had a passion for discovering ways to improve both my mind and body, which is what ultimately led me to cold plunging.

Like so many others, I started with a DIY setup—a stock tank and daily trips to buy ice. Let me tell you, lugging ice every day gets old fast. So, I stepped it up with a chest freezer conversion. It worked, but after six months of dealing with maintenance headaches, leaks, and a few too many close calls with electrocution, I’d had enough. There had to be a better way.

I couldn’t find a product that checked all the boxes - high quality, affordable, and easy to use—so I decided to make one myself. I spent years working with top manufacturers, consulting health and fitness experts, and perfecting every detail to create something I was proud of. I wanted it to be accessible to as many people as possible because I knew firsthand how life-changing cold plunging can be.

Today, that vision is a reality. Revive Plunge is helping people all over the world recover faster, feel stronger, and live better. I’m proud of what we’ve built and grateful for every single person who’s trusted us to be part of their journey. 

Whether you’re an athlete, a wellness enthusiast, or just someone looking for a reset, my goal is to help you feel your best. Thanks for being here. 

Let’s keep pushing limits together!

Ben Thompson